What is SMAC?
Secure Multi-application Code (SMAC) is a secure, QR Code-based digital product ID platform. The SMAC QR Code is secured using tokenization and block chain and the issuer can add a digital signature/PKI.
Use Cases for the SMAC Product ID are:
Supply chain-focused:
- Inventory/Asset Management
- Track and Trace
- Geo-Location/Geo-fencing
- Roles-based Access
Customer-focused:
- Customer Engagement
- Counterfeit Inventory
- Product Recalls
Why SMAC?
Secure QR Code (Digital ID)
Secure QR Code (Digital ID)
Secure QR Code (Digital ID)
The SMAC QR Code is very accessible and can be read by inventory management readers or simple smartphones. With SMAC, there is an added layer of security and ability to secure data access via roles-based data sharing.
Roles-based Access
Secure QR Code (Digital ID)
Secure QR Code (Digital ID)
Data access based on User, Role, Date/Time, Location (geo-fence). (i.e., Product information such as rewards, recall, special deals can be shared with customers while product safety certificates can be shared with retailers, etc.)
Track & Trace
Secure QR Code (Digital ID)
Customer Engagement
The SMAC platform integrated with the Supplier’s / Distributor’s SCM, ERP, and Reporting systems provide track & trace capabilities for inventory management and the ability to identify theft, fraud, recalls and counterfeit inventory
Customer Engagement
Secure QR Code (Digital ID)
Customer Engagement
SMAC continues the customer engagement after a product is sold. When a customer scans the SMAC QR Code, they can unlock rewards, specials, games or even product information with regards to materials, authenticity, recalls, etc.
IS IT TIME TO REPLACE BARCODES?
Why replace barcodes with QR Codes Product IDs?
A single QR Code can be utilized throughout the supply chain to share data based on user roles including sharing product information and interacting with the end customer. Additionally, QR Codes have the following benefits:
- Barcodes can only be read horizontally vs. QR codes can be read both horizontally and vertically
- Barcodes hold up to 20-25 characters while QR Codes can hold 2,509 numeric or 1,520 alpha-numeric characters and can also hold product details, website URLs, and plain text
- QR codes are also more secure than one-dimensional barcodes as the data can be encrypted
- QR Codes are very accessible as they can be read by inventory management readers or simple smartphones
SMAC VALUE PROPOSITION
Security
User Engagement
User Engagement
Security is the cornerstone of the SMAC Platform providing 128-bit or 1038 entropy UUID, blockchain hashing and encryption, tokenization, digital signature, PKI (optional), and protection against QR Code phishing (aka QRshing)
User Engagement
User Engagement
User Engagement
User experience is automatically tailored to the person scanning the QR Code by enabling the end customer to be able to unlock product info., gamification, rewards, incentives, coupons, and many other types of customer interactions
Data Sharing
User Engagement
Data Sharing
Data sharing can be very granular down to item-level and targeted at individual users up and down the supply chain based on their role, date, time, location, and/or whether they are a consumer, retailer, regulator or manufacturer
SMAC QR Code workS with SMAC RFID PLATFORM
The advantages of using secured SMAC QR Codes are many especially because QR Codes can create opportunities for Customer Engagement. However, there are occasions where the use of RFID labels is beneficial. The SMAC Solution can be designed to support the use of SMAC RFID labels. All system transactions will continue to be triggered by the SMAC ID data, now stored within the RFID instead of a QR Code and managed by the same SMAC Platform.