TRAVEL & TOURISM

Our team has tremendous experience in the area of travel and tourism with over 20 years of launching new platforms for Governments, Tourist Boards, and Hotels around the world. We gather, process, and analyze hundreds of millions of records in order to provide our customers with enhanced tourist profiles for Target Marketing purposes. We use AI & ML to track trends and provide analytics; allowing a destination to sift through all its available data and make intelligent decisions, which can allow a destination to reduce its marketing budgets while continuing to increase overall visitor numbers and visitor spending.

Effective utilization of tourist data helps our customers with: 

Marketing Decision 

-  identifying types of visitor profiles, spending profiles, and travel profiles 

-  allocating marketing budgets based on need

-  tracking effectiveness of marketing campaigns and growth of industry

Improving Product

-  identifying weaknesses and correcting them

-  working with partners to collect hotel, restaurant, activity and shop specific complaints

-  allocating product improvement dollars 

-  tracking improvements

Operational Decisions

-  identifying major markets

-  allocating operational budgets

-  tracking effectiveness of staff and resulting growth within those major markets

-  negotiating with airline for seats and guarantees

We also specialize in tourism platforms for CRM, Email, Direct Mail, Text and Social Media Marketing.  We help identify groups of individuals based on their demographics, psychographic and purchasing habits in order to design and deliver focused marketing campaigns.