CONCERNS: 

• Inefficient channels for Lead acquisition 
• Lack of availability of platforms to create adequate customer engagement 
• Inadequate resources to analyze the customer data deluge for business optimization 
• Rising overheads and distribution channel costs 
• Time consuming documentation processes for claims processing 
• Lack of automation of underwriting processes 

SOLUTION: 

• Ensure continuous prospect engagement 
• Analyze the sentiments and personality traits of the customer to know what plan would suit them 
• Personalize the offerings for the customer and simultaneously suggest what would be the best option 
• Reduce the claim processing time and automate the processes which are purely clerical in nature 
• Enable smart fraud detection & claim processor Underwriting scoring engine